Dr Chase Erbacher from Body Priority, came to us wanting help scaling his business and to enable more consistent leads. After deep diving into his business we found that he did not infact have a consistent lead generation strategy in place to do so. Based on his target demographic and ideal client, we structured large batches of short form video content targeting a broad range of his business areas.

Firstly, we needed to be mindful of the hard sell type of content and stay conscious of the fact that he is offering a health service in which people need proof of results. Our first target area was providing free value. This helped build a solid foundation for community relationships by simply offering people easy tips and ideas they could do from home. This is in turn also acted as the perfect top of funnel angle.

Secondly we targeted a lighter sell in which we showed depictions of his clinic and what the client can expect while working with him. The purpose of this was to warm up potential prospects and give them an understanding of the comfort and relaxed environment they could expect when working with him.

We also touched on in-depth subjects about Osteopathy and Holistic Healing, to give people a better understanding of what exactly he offered, as one of his pain points was getting his audience to differentiate an Osteopath with a Physiotherapist. Finally we directly invited our audience in a non-abrasive manner to make contact.